Small Appliances Industry In India

Ltd is a 100 percent subsidiary of haier group headquartered in new delhi.

Small appliances industry in india.

A complete background analysis of the india kitchen appliances industry which includes an assessment of the national accounts economy and emerging market trends by segments significant changes in the market dynamics and market overview is covered in the report. Haier appliances india pvt. Overall the kitchen appliances market in india is estimated at inr 21 500 cr in 2018 of which 45 50 is contributed by large kitchen appliances. Us based westinghouse electric corporation which has entered the small appliances segment in the country through its brand licensee amerex is aiming to corner up to 5 per cent market share in the next five years a top company official said.

Our 2020 india report include trends statistics opportunities sales data market share segmentation projections on the small appliances market. The haier group was set up in 1984 in china. The home appliance segment is one of the fastest growing industries in the indian market. Revenue in the household appliances segment is projected to reach us 1 308m in 2020.

In 2018 large appliances have slightly higher growth than small appliances. The ecommerce market segment household appliances covers online sales of long lived electronic home. The market is expected to grow at a cagr of 12 largely driven by the high growth in the large kitchen appliances segment. Consumer electronics and appliances manufacturers association ceama was established in 1978 is an all india apex body of manufacturers of consumer electronics and home appliances a rs 45 000 crores industry.

The company is offering products like sandwich. Small cooking appliances in india jan 2020 the indian government is pushing the use of clean fuel through the pradhan mantri ujjwala yojana scheme leading to an increase in the coverage of lpg as the number of subscribers has grown. Also haier india has 33 operations in india as well as a manufacturing facility in pune. Similarly gandhimati appliances which owns the butterfly brand of kitchen appliances was generating revenues of rs 20 30 crore in 2002 03.

Home appliances in india have been increasing at a steady pace driven by both large appliances and small appliances. Haier was ranked as the 2nd largest home appliances brand in the world as per euromonitor statistics of 2003. Ceama acts as a catalyst in the promotion of industry trade technology and entrepreneurship.